Built to Develop Specialized Brands in Canada.
Inclusia Brands is a Canadian distribution and market-entry company bringing together specialized adaptive-market experience, commercial leadership, ecommerce capability and established Canadian logistics infrastructure.
Our team combines experience across sales, marketing, technology, ecommerce, operations and organizational development with hands-on expertise in Canadian and US digital commerce, marketplace integration and multi-channel growth.
For international manufacturers, that means one Canadian partner able to think beyond inventory — from market positioning and channel strategy through ecommerce, fulfilment and customer experience.
This website is operated by Shoekid Inc., a federally incorporated Canadian corporation operating under the business name Inclusia Brands. See how the company approaches Canadian distribution, the channels it evaluates and the markets it serves — or start a partnership conversation.
Specialized Products Need Specialized Market Development.
A differentiated adaptive or accessibility product does not automatically find its market simply because it is available in Canada.
Customers may need education. Professionals may influence the purchase. The appropriate channels can differ dramatically by category. Canadian inventory, localization, ecommerce, customer support and market positioning can all affect adoption.
Inclusia was created to bring those pieces together for manufacturers whose products deserve more attention than a conventional catalogue-distribution model provides.
Experience From Strategy Through Execution.
The Inclusia team brings more than 50 years of combined corporate experience across sales, marketing, technology, ecommerce, organizational development and business operations.
That corporate expertise is complemented by more than a decade of direct experience within Canada’s specialized and adaptive ecommerce market — including customer experience, product education, inventory, fulfilment and specialized buying needs.
Together, those capabilities allow Inclusia to evaluate a brand from more than one perspective: product-market fit, positioning, channel strategy, technology, operations and customer experience.
Market Development
Canadian positioning, sales strategy and channel development.
Ecommerce
Hands-on Canadian ecommerce experience with specialized products.
Marketplaces
Amazon and marketplace operating and integration experience across Canadian and US environments.
Technology
Web, ecommerce and operational-system experience supporting modern distribution.
Marketing
Brand positioning, digital marketing and product education.
Operations
Inventory, fulfilment, logistics and process discipline through established operating partnerships.
Commercial Experience Across the Disciplines That Build Brands.
Specialized distribution requires more than sales. Successful Canadian market development can involve positioning, marketing, ecommerce, technology, operations, logistics, customer experience and channel development.
Sales & Business Development
Experience in commercial strategy, relationship development, channel growth and building new markets across Canadian and US environments.
Marketing & Brand Development
Experience positioning products, communicating differentiated value and developing market demand across consumer and business channels.
Ecommerce & Marketplaces
Hands-on experience operating and integrating Shopify, Amazon and related ecommerce systems across Canada and the United States — including store development, merchandising, integrations, catalogue operations and order workflows.
Technology & Digital Infrastructure
Experience using technology to connect ecommerce, inventory, fulfilment and customer-facing systems — the technology required to operate modern distribution.
Multi-Channel Strategy
Experience coordinating products and customer experience across ecommerce, marketplaces, specialty channels, professional channels and direct consumer environments.
Organizational Development
Corporate experience in people, organizational development and business operations contributes to the discipline required to build teams, processes and durable commercial partnerships.
Canada With a North American Perspective
Inclusia’s experience extends beyond Canadian ecommerce. The team has experience operating across US digital-commerce and marketplace environments, providing practical context for international manufacturers that may already sell in the United States but need a distinct Canadian strategy.
Our Canadian distribution team brings more than a decade of direct-to-consumer and Amazon experience selling into the U.S. market through ShoeKid.
That perspective informs cross-border expectations, the differences between US and Canadian ecommerce, marketplace strategy, channel coordination, customer expectations and inventory and fulfilment considerations.
US market experience informs Canadian execution.
Established Logistics Behind the Market Strategy.
Market development only works if the operating infrastructure behind it is reliable. Inclusia works with an established Canadian warehousing, fulfilment and logistics partner with more than 50 years of operating experience.
This provides the physical infrastructure required to receive inventory, store product, process Canadian orders and support reliable domestic fulfilment as partner brands grow.
Canadian Warehousing
Domestic inventory positioned to support Canadian customers and channels where local stock is appropriate.
Order Fulfilment
Established fulfilment operations supporting accurate and efficient Canadian order processing.
Shipping & Logistics
Canadian logistics infrastructure designed to support reliable, rapid domestic shipping.
Scalable Operations
Infrastructure capable of supporting brands as Canadian order volume and channel requirements develop.
BILLY Footwear in Canada.
Inclusia Brands is the Canadian distribution partner for BILLY Footwear, our exclusive footwear distribution partner.
The relationship demonstrates the type of market-development challenge Inclusia understands: a familiar consumer product with specialized accessibility features, multiple potential discovery channels and a customer journey that often requires better product education.
Experience supporting BILLY’s Canadian ecommerce and distribution informs how Inclusia approaches complementary adaptive and accessibility categories.
About BILLY Footwear →How We Think About Distribution.
Focus Beats Catalogue Size
A smaller portfolio allows more attention to positioning, education and market development.
The Product Determines the Channel
Different products require different routes to market. Distribution strategy should follow the customer journey.
Local Execution Matters
Canadian inventory, fulfilment, customer support and market knowledge can remove friction that cross-border selling leaves unresolved.
Education Is Part of Distribution
Specialized products often need explanation before customers or professionals understand their value.
Partnership Must Work Both Ways
Strong distribution requires commitment from both manufacturer and distributor — including communication, supply, product knowledge and market support.
A Focused Canadian Portfolio Across Adaptive & Accessibility.
Inclusia is building beyond footwear into complementary categories where specialized products can benefit from Canadian market development.
Footwear is not an expansion category. BILLY Footwear remains Inclusia’s exclusive footwear distribution partner.
Explore Our MarketsDistribution Is a Team Sport.
Building a specialized brand in a new country crosses multiple disciplines. Sales without fulfilment fails. Inventory without demand generation stagnates. Ecommerce without customer support creates friction. Marketing without product availability wastes demand.
Inclusia brings those disciplines together around one Canadian market strategy.
Different products require different combinations, but the operating disciplines need to work together.
Commercial Thinking + Operational Execution.
Inclusia combines the strategic side of market entry with the operating infrastructure required to execute it.
Our team understands sales, marketing, ecommerce, technology and channel strategy. Our logistics infrastructure supports Canadian inventory, fulfilment and domestic delivery. And our direct experience with specialized adaptive consumers helps connect those capabilities to the realities of the market.
The result is a Canadian partner designed to do more than accept purchase orders.
Built for Manufacturers Outside Canada.
Inclusia is specifically structured for manufacturers that have developed a strong product in another market and need a Canadian operating partner.
Whether the company is based in the United States, Europe, Asia or Latin America, the objective is the same: understand the Canadian opportunity, reduce market-entry friction and build a sustainable route to the customer.
How We Operate.
Integrity
Say what we can do. Be equally clear about what we cannot.
Focus
Choose categories and partnerships where Inclusia can contribute meaningful value.
Partnership
Build relationships around shared expectations, accountability and long-term market development.
Curiosity
Understand the user, product and buying journey before deciding how to sell it.
Execution
Turn market strategy into inventory, channels, customer support and measurable commercial activity.
Focused by Design.
Inclusia is not a general merchandise importer, sourcing agency, web-design agency or standalone general-purpose 3PL. We selectively evaluate products where our Canadian market experience, operating infrastructure and specialized-channel knowledge can add meaningful value.
We would rather build a smaller number of strong partnerships than accumulate brands we cannot actively support.
Regulatory and licensing requirements are evaluated as part of each potential Canadian distribution partnership.
Anthony Dubidad — Founder & CEO
About Inclusia Brands
What does Inclusia Brands do?
Inclusia Brands helps international adaptive, accessibility, rehabilitation and inclusive-living manufacturers enter, distribute and grow in the Canadian market.
Where is Inclusia based?
Inclusia Brands is a federally incorporated Canadian distribution and market-entry company operating in Western and Central Canada, supporting coast-to-coast distribution across the Canadian market. Products are developed for the Canadian market nationally through the channel mix appropriate to each product.
What types of products does Inclusia focus on?
Inclusia focuses on assistive technology, rehabilitation, mobility and independent living, pediatric adaptive, sensory and neurodiversity, aging in place, adaptive apparel, accessibility and selected complementary categories.
Does Inclusia distribute footwear?
BILLY Footwear is Inclusia’s exclusive footwear distribution partner. Inclusia does not represent other footwear manufacturers.
Does Inclusia work with international manufacturers?
Yes. Inclusia is specifically positioned to help manufacturers outside Canada evaluate and develop the Canadian market.
Is Inclusia an ecommerce company or distributor?
Inclusia is a Canadian distribution and market-entry company. Ecommerce is one of several capabilities and channels Inclusia may use where appropriate to the product and partnership.
How does Inclusia choose brands?
Inclusia evaluates category fit, differentiation, Canadian market potential, commercial readiness, supply capability and the manufacturer’s commitment to long-term market development.
Built Something That Belongs in Canada?
If your company has developed a differentiated adaptive, accessibility, rehabilitation or inclusive-living product, tell us what you're looking to accomplish in the Canadian market.